Threshold Blog

Charlie's Back!

The long awaited sequel to Charlie The Unicorn is here! Now that's something worth blogging about.

Watch the first episode

Innovate or Die

Google and Specialized Bikes have teamed up to bring us the "Innovate or Die" Contest. They're looking for innovative new ways of channeling pedaling power into everyday energy use. Here's a video of one of their examples:

Great NY Times Rick Rubin article on the state of music today...

A good friend sent this over to me and Rick's got lots to say...check it out...

NY Times Rick Rubin article

Prickles and Goo

Under the name FurryCarlos Productions,Trey Parker and Matt Stone (South Park) have brought to life the teachings of philosopher Alan Watts in 3 short animations. My favorite is Prickles and Goo but the other two shorts have their merits as well.

Breath Of Fresh Ocean

This Greenpeace video campaign will have you breathing deeply while thinking the deepest of thoughts. Koyaanisqatsi-esque time lapse film always gets you to stop. And think.

The Break-Up

Looks like Microsoft is stealing back Apple's personification technique in ads. And to great effect. Find out more at http://bringtheloveback.com

Army Restricts Blogging, Blocks Access To YouTube, MySpace, MTV, More...

This is just plain sad....

It's the land of sweets and joy... and joyness.

"Charlie the Unicorn" by Jason Steele has gained a cult-like following on the internet with 2,482,415 views on YouTube alone. Love it or hate it, you can not deny the magical allure and whimsy of Charlie's magical journey to Candy Mountain. There's even a Cafe Press Shop set up with merch for all of the fanatics.

Mobifest!

"Strip Tease" (Steven Topham)

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The most recent video contest Threshold managed for Nestle Butterfinger culminated in the Mobifest Award Ceremony held at the Laemmle Music Hall 3 Cinemas in Beverly Hills on Tuesday, April 3rd.  Our Winning Entry, "Strip Tease" was directed by Steven Topham of San Diego.  The winning entry and 4 honorable mentions can be seen on our sites:

www.followthefinger.com

www.myspace.com/followthefinger

www.youtube.com/followthefinger. 

$12.79

'Amateur' TV Ads Set for Super Bowl Splash.

Radio Article

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