Threshold Blog

Learn Baby Learn

The Learn List is a super simple resource that aims to gather the best web design tutorial and book links from all over the web. The website was designed by Chris Robinson at Crobbo.com

We've Been Punk'd!

I just picked this new book up today, Punk Marketing: Get Off Your Ass and Join the Revolution. For even the entry level punk rocker it's take-no-prisoners Manifesto (below) states the obvious. But, then again, that's what most effective manifestos usually do. I reckon this insurgent treatise will be a galvanizing rally call to all the ad agencies and brands out there that are already diving head first into the endless possiblities of new media in 2007. Viva La Revolution!

1. Avoid Risk and Die
   In times of change the greatest risk is to take none at all.

2. Why Not Ask ‘Why Not?’
   Assumptions are just that. Anything you assume is usually a half-truth or generalizations that once served a useful purpose but now hinders truly creative solutions.

3. Take a Strong Stand
   Trying to be all things to everyone on the planet inevitably results in meaning little of interest to just about anybody.

4. Don’t Pander
   Customers are important but they are not necessarily right.
   
   
5. Give Up Control
   Consumers now control brands. Smart marketers recognize this and embrace it rather than fight the powerful truth.

6. Expose Yourself
   A relationship of trust between brand and consumer, like that between two people, is built upon honesty.

7. Make Enemies
   All brands need to position themselves against an alternative.

8. Leave Them Wanting More
   Avoid the temptation to reveal all of your assets at once. Or as the masters have said: You don’t teach them everything you know. You teach them everything they know.

9. Outthink the Competition
   Think smarter than the other dude. Do not be led into temptation by the fast buck and don’t try and outspend them.

10. Don’t Be Seduced By Technology
    The media is not the message anymore. The message is the message is the message.

11. Know Who You Are
    If you don’t understand what it is that you are good at you might be tempted to try and be something you are not.

12. No More Marketing Bullshit
    Get to the point. Express it clearly and simply. Einstein said — we believe he meant marketers: “Things should be made as simple as possible, but not any simpler.” 

13. Don’t Let Others Set Your Standards
    Sorry to tell you this but good no longer means anything while mediocre does more harm than doing nothing.

14. Use the Tools Of The Revolution
    Go write your own Manifesto. Remind yourself of its articles whenever you lack resolve.

Find out more at: www.punkmarketing.com