Global Warming Ready Fashion

Diesel is also going GREEN.
"In print ads promoting its spring/summer collection, the Italian-based clothing company depicts landscapes that have been transformed by environmental disaster.The funny thing about the "Global Warming Ready" campaign is that Diesel gets to have it both ways. Its arch attitude represents the triumph of cleverness over meaning, of sarcasm over what's sacred. It speaks to a culture of parody, in which the meta-news is invoked before the actual news is digested. (Or, as in the recent death of Anna Nicole Smith, the jokes begin before the body grows cold.) The photographic landscapes of Diesel's print campaign are surreal, but certain conventions of the fashion world are secure: The models are still svelte, and stylishness still triumphs over all. You can't be too well-dressed for the apocalypse." Author, Libby Copeland.






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